Los Angeles based Brand Designer
& Art Director
With 12 years in brand design and art direction, I am dedicated to turning ideas into reality. My approach is rooted in the belief that the best work comes from collaborating with passionate, inspiring individuals who are eager to share their vision with the world. Throughout my career, I've had the opportunity to work with a diverse range of clients, from emerging startups to established national brands across CPG, lifestyle, and hospitality sectors. My true passion lies in creating brands that connect on a deeper level, evoking genuine emotions and fostering lasting connections. I thrive at envisioning possibilities alongside dreamers, translating ideas into cohesive, impactful brand systems and experiences. Whether it's launching a new product or redefining a brand identity, my goal is to craft narratives that leave a meaningful and lasting impact.
Experience
Career
Designer / Art Director
Freelance
Jun 2024 - Present
Associate Director/Partner
Farm Design
Apr 2023 - Jun 2024
Art Director
Farm Design
Aug 2016- Apr 2023
Designer
Farm Design
Aug 2012 - Aug 2016
Project Lead
Viscom Center
Jun 2011 - May 2013
Involvement
Lead Mentor + Founder
GRID
Jun 2017 - June 2019
Education
California State University Northridge
Bachelors in Graphic Design
Media & Features
Adobe Live Graphic and Packaging Design with Farm Design: Developing a complete restaurant identity before applying assets to take-out packaging mock-ups in Dimension CC. See all videos in the link above.
Adobe Live 2018
Adobe Live 2017
Adobe Live Graphic Design with Farm Design: Developing a concept, executing packaging and creating a portfolio layout. See all videos in the link above.
Adobe Discover Series
Adobe x Farm Design on discovering the various Adobe Illustrator features to execute logos.
Do Good Work
Designer: Getting that Dream Design Client
Designer: Coffee Bar Packaging
Speaker: Nailing a Presentation
IdN Magazine
IdN Magazine features Static Coffee bag packaging designed for Espresso Republic.
Dieline
The Dieline features Static Coffee bag packaging designed for Espresso Republic.
Bon Appetit
This book features a selection of comprehensive branding case studies for restaurants, cafés, bakeries and dessert shops, including visual identity design and interior decoration. Work featured: Catch & Release. Get a copy of the book.
Walter Magazine
Walter is a quarterly magazine of 180 pages with curated design work. Publication features Static Coffee bag packaging designed for Espresso Republic.